Before You Reach Out

An agency executes a scope you define. I define the scope, own the number it's supposed to produce, and adjust the plan when the data says to. An agency's incentive is to keep the retainer; mine is to make myself unnecessary as fast as possible.

Fractional leadership means I sit inside your business and own an ongoing number: budget, team, results. Consulting means a specific, fixed-scope problem with a defined end date. Advisory means a regular, recurring meeting rhythm with a narrow, high-leverage mandate, not day-to-day execution. Most people asking this are trying to figure out which one they actually need. Happy to help you work that out on a call before you commit to any of them.

The first 90 days are for building the plan and the baseline: what's actually being tracked today, what's broken in that tracking, and what a realistic target looks like given the budget. I'd be wary of anyone promising a specific revenue number before they've seen your numbers. What I commit to instead is a clear, agreed measure of success before real work starts, and a straight answer if something isn't working by month three.

Depends on the engagement. Fractional leadership usually means I'm building or directing the team, including hiring where there's a gap. Consulting and advisory engagements typically work alongside whoever you already have. If I think there's a gap that needs filling, I'll say so, always in the best interest of the business, not mine. Once I'm onboard, I meet the existing team in person and do a brief assessment to spot any gaps. Working alongside a strong in-house team suits me fine. It's less I need to build from scratch.

It depends on the service and scope: a fixed-fee consulting project, a monthly fractional retainer, and a board or advisory fee all work differently. I'd rather understand the actual problem on a call first than quote a number before I know what I'm solving.

No. Every engagement here runs on a retainer or a pre-scoped fee, not equity.

If you need a large in-house execution team managed day to day across many channels at once, a full-time hire or an agency retainer probably serves you better than a fractional or consulting engagement. I'd rather tell you that upfront than take on work that isn't the right shape.

A short call first, to understand the actual problem, which of the services fits it, and whether it's a fit at all before either of us commits further.