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GTM Assurance

GTM Due Diligence for Investors

Auditing a target company's go-to-market and revenue story before you commit capital.

Is the CAC number in the target's deck real, or dressed up for the deal?

This GTM due diligence service is built for PE and VC funds, and corporate M&A teams, evaluating a target company, who rarely have anyone in-house to dissect the marketing and scaling claims behind a deal. My review is built to answer exactly that kind of question before you commit.

I've done this work for an investment firm, evaluating funding proposals ranging from seed to growth-stage rounds. The investor and the specific deals stay confidential, as they should. What I was brought in for wasn't financial modeling; it was reading the commercial and go-to-market story a founder pitches and testing whether it holds up. Is the CAC number real or dressed up. Does the channel strategy actually scale the way the deck claims. Is the growth curve a marketing story or a market one.

Most diligence teams are built for financial and legal rigor. Very few have someone who's actually run the budget, hired the team, and been accountable for the number a marketing claim like this is supposed to produce. That's the gap I sit in.

How This Works

Here's What This Actually Looks Like

  • A defined review window tied to your deal timeline, not an open-ended engagement.
  • A written commercial assessment your investment committee can act on directly.
  • Direct conversations with the founding team where useful, testing the story behind the numbers.
  • Works alongside your existing legal and financial diligence process, not replacing it.

The practitioner side of this comes from running marketing functions that were themselves accountable for the CAC, channel mix, and growth curve a GTM due diligence review like this interrogates, at Prakhar Software Solutions, PCG DigiVerse, and earlier roles. I know what a real number looks like from the inside, because I've owned one.

Good fit if:

you want a second, hands-on opinion on the GTM and marketing claims inside a deal before you commit.

Not a fit if:

you need financial or legal due diligence. That's outside what I do here.

Frequently Asked

FAQs: GTM Due Diligence for Investors

The commercial and go-to-market story behind the deal: whether the CAC and LTV numbers hold up, whether the channel strategy can actually scale the way the deck claims, and whether the growth curve is a marketing story or a real market one.
It runs alongside it, not instead of it. Financial and legal diligence test the numbers and the paperwork. This tests whether the commercial and marketing claims behind those numbers are real.
Proposals ranging from seed to growth-stage rounds, the range I've evaluated for a past client, kept confidential as all my deal work is.
It's tied to your deal timeline. Reviews are scoped as a defined window that fits your process, not an open-ended engagement.
Where it's useful, yes: testing the story behind the numbers directly with the people who built it, alongside document review.
A written commercial assessment your investment committee can act on, flagging specifically where the go-to-market claims hold up and where they don't.
Usually assignment-based, though I'm open to ongoing engagements. That call is entirely the investment firm's to make.
See General FAQs

Worth Knowing

“Study after study puts the failure rate of mergers and acquisitions somewhere between 70% and 90%.”

Most of that failure traces back to assumptions about the market and the customer that nobody stress-tested before the deal closed.

Source: Harvard Business Review, "The New M&A Playbook"

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higaurav@gauravbhattnagar.com

Gaurav Bhatnagar

higaurav@gauravbhattnagar.com

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