Most keynote speakers on marketing have given the same talk fifty times. This one hasn't been given once yet, which means it's built from what's happening right now, not a five-year-old deck.
This isn't a new avenue I'm opening up. It's one I'm leaning into more deliberately now, with more skin in the game: I want my keynotes to be useful for the audience, not just enjoyable. What I bring to it is 24 years of material that hasn't been turned into a talk before: building a marketing function from zero twice over, running an eight-figure sprint-based campaign model, and the harder lessons from watching functions report activity instead of revenue.
A good talk from someone like me should leave an audience with one specific thing they can change on Monday morning, not a motivational close with no mechanism behind it.